On July 24, 2 Chainz announced he would embark on a tour following the album's release, which would begin August 30 in Norfolk, Virginia at The Norva and concludes on September 27 in Austin, Texas at La Zona Rosa. Designed by Kanye West's creative agency DONDA, the album cover was ranked the second best of 2012 by Complex Magazine.

On July 17, 2012, the album's deluxe edition cover art was unveiled. On March 24, 2 Chainz announced, via his Twitter feed, the album would be released on August 14, 2012. Instead, during an interview with FUSE, the former member of Playaz Circle announced a new title for his LP: 'I recently changed the album and the new title of my album is Based on a T.R.U. On March 15, 2012, it was revealed, while in Austin, Texas for SXSW, 2 Chainz announced his Def Jam debut, which would no longer be titled T.R.U. 2 My REALigion, as he revealed to AllHipHop at his sold-out show in New York City's live music venue SOB's, on January 30, 2012. The album was originally set to be titled T.R.U. He has also made guest appearances on songs by recording artists since the name change, including the singles ' Mercy' by Kanye West and ' Beez in the Trap' by Nicki Minaj. REALigion (2011), which became his first solo full-length project to appear on a music chart, peaking at number 58 on the US Billboard Top R&B/Hip-Hop Albums chart. Following his name change, 2 Chainz released a mixtape titled T.R.U. In 2011, he changed his moniker to 2 Chainz, as he perceived it to be more 'family friendly', before his career began to take off. During the year, he released a mixtape titled Me Against the World!, while he still was under his former stage name Tity Boi. In 2007, 2 Chainz began releasing solo material, while he still was in the group Playaz Circle with Dolla Boy.

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